A passion for good hotels.
Behind ILLUS Hotels are the minds behind gardÿnor, a holistic hotel consulting firm.
We know the challenges of the industry.
We are the hotel experts at gardÿnor. We know how to make hotels successful with a holistic approach, combining hotel-specific management consulting with brand strategy and implementation expertise. In our countless projects for hotels, we have learned one thing: hoteliers have dozens of different service providers to deal with, and they have to coordinate them all and keep everything running smoothly – even though their core competence is hospitality. Holistic hotel consulting solves this problem. So that everyone can do what they do best.
ILLUS Hotels – a brand created by hotel experts for hoteliers. A brand that sets hotels apart from the competition.
The solution to many challenges.
gardÿnor has developed a story with the umbrella brand ILLUS that hotels can use for themselves – as a ready-made concept. The ILLUS brand story provides the answer to why guests come to a hotel. Members of ILLUS Hotels benefit from the unique concept and community of the ILLUS Group.
Treffen sich ein Hospitality Consultant, ein Brand Strategist, ein Creative Director, ein Digital Strategist und ein Designer – für mehr Exzellenz im Hotelbetrieb.
Your contact: Jörg Ströhle
Contact JörgToday, hotels must be more than just a comfortable place to stay. They must tell stories and create experiences. With ILLUS, we enable hoteliers and guests to engage with the most joyful of all art forms – in ever-changing and new ways. And that's how we transform spaces into lasting memories.
– Jörg Ströhle, founder of ILLUS Hotels
Let's talk about how your hotel can become part of ILLUS Hotels.
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FAQ – More information about gardÿnor and holistic hotel consulting.
- What role does gardÿnor play at ILLUS Hotels?
gardÿnor is not only a source of ideas, but also the driving force behind ILLUS. From strategic brand development to concrete implementation in the hotel, gardÿnor accompanies partner hotels every step of the way and ensures that the concept not only sounds good, but also works economically.
- Can I also hire gardÿnor for my hotel independently of ILLUS?
Yes. gardÿnor offers comprehensive consulting services for positioning, brand management, guest experience, and economic optimization—even outside the ILLUS concept. ILLUS is one of several offerings.
- How does gardÿnor differ from traditional hotel consulting firms?
Unlike many specialized service providers, gardÿnor thinks in terms of comprehensive solutions. This means that strategy, design, communication, and economic efficiency are considered and coordinated together—without any breaks in the process.
- How big does a hotel have to be to become part of the ILLUS Group?
There are no rigid size or star requirements. The decisive factor is whether the hotel fits in with the spirit of the brand: openness to design, a desire for individuality, and a clear commitment to hospitality. High service standards and an excellent location are prerequisites.
- Who decides whether a hotel is accepted into the ILLUS Group?
This is done through a personal exchange with the gardÿnor team. Potential, location, target groups, and the desire to stand out are discussed. In the end, a joint decision is always made.Das erfolgt im Rahmen eines persönlichen Austauschs mit dem Team von gardÿnor.
- How does my hotel benefit from the ILLUS Group network?
In addition to visibility and brand strength, partner hotels benefit from mutual exchange, joint communication initiatives, and the transfer of know-how behind the scenes.