Want to join?
Open a new, colorful chapter in your hotel.
The great opportunity to stand out.
The ILLUS Hotels brand combines illustration art and hospitality in a unique way—with one goal in mind: to offer your guests an extraordinary hotel experience. Learn everything about the ILLUS Hotels brand, which can take your hotel to the next level.
At ILLUS Hotels, lobbies, common areas, and rooms become galleries featuring unique works by the world’s best illustrators.
Your opportunities
Your guests will enjoy a stay they will remember, share, and take home with them as inspiration.
Your contact: Jörg Ströhle
Contact JörgToday, hotels must be more than just a comfortable place to stay. They must tell stories and create experiences. With ILLUS, we transform rooms into lasting memories.
– Jörg Ströhle, founder of ILLUS Hotels
Let's talk about how your hotel can become part of the ILLUS Hotels brand.
Satisfied hoteliers are our best reference.
‘The ILLUS Hotels concept has enabled us to achieve what we always wanted: to combine hotel operations with art. This makes us a little different from the others.’
Andreas Karg
ILLUS Hotels is a brand of the hotel consulting company gardÿnor.
With the ILLUS Hotels umbrella brand, gardÿnor has created a platform that enables hotels to stand out in a challenging competitive environment. Find out how gardÿnor uncovers optimization potential for hotels.
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FAQ – About the ILLUS concept and the benefits for you as a hotelier.
- How much creative freedom does my hotel have when partnering with ILLUS?
The ILLUS Hotels concept is deliberately flexible. The architecture, style, and character of your hotel remain unchanged—the illustrations are added as a complement and blend into the existing ambience. You decide to what extent the ILLUS concept is implemented in your hotel. We would be happy to advise you in detail about the various ILLUS Hotels packages.
Contact: Jörg Ströhle
- Who is responsible for selecting and supporting the artists?
ILLUS works with an experienced network of international illustrators and takes care of the entire curatorial process – from selection and staging to communication. You don’t have to worry about contacts or contracts.
- How complex is the implementation during ongoing operations?
The ILLUS concept is introduced in such a way that hotel operations are disrupted as little as possible. The team supports you with planning, coordination, and implementation on site—efficiently and professionally.
- How long does a partnership with ILLUS last?
The term is agreed upon individually. Many partner hotels rely on the ILLUS concept in the long term because it has a lasting effect on their image, guest loyalty, and occupancy rates.
- What does an ILLUS partnership cost?
The cost structure depends on the size, location, and desired scope of artistic integration. We would be happy to provide you with a transparent offer tailored to your hotel in a personal consultation. We look forward to discussing your options with you.
Contact: Jörg Ströhle
- Can I implement the ILLUS concept only partially?
Yes. Some partners start with a selected area such as the lobby or one floor. The concept is modular and can be expanded step by step.
- How is the hotel marketed as part of ILLUS?
ILLUS integrates your hotel into its national brand communication, including its website, social media, PR, and print products. You will also receive materials for your own communication on site.
- Is there support for communication with guests?
Yes. From exhibition information and artist profiles to texts for your website or reception desk, ILLUS provides you with coordinated communication materials.