Why a stage for real illustration is more important today than ever before.
In the world of illustration, it is no longer just about artistically valuable results – it is about attitude. About attitude toward a rapidly changing industry in which artificial intelligence is increasingly taking over creative processes.
The article “AI versus Art” in the Illustrators’ Lounge (https://illustratorslounge.com/culture/ai-versus-art/) highlights this development and asks a central question: What will remain of art when algorithms take over the pen?
AI is fast, cheap, and seemingly limitless in its creativity. But what it cannot do is precisely what makes real illustration what it is: emotion, signature style, attitude. Many artists are currently confronted with AI-generated images that are strikingly similar to their own works – trained with images that were often posted online without consent. It’s a gray area between progress and theft.
And this is exactly where the philosophy of Illus Hotels comes in. We believe in real illustration. In the unique. In the personal. Our hotels are both a stage and a safe space – for illustrators who have mastered their art, who shape styles and who make a living from their work.
ILLUS Hotels offer them not only visibility, but genuine appreciation. Illustration is not just decoration – it is expression, commentary, interpretation of the world. It is valuable because it involves artistic exploration and a creative process. And right now, it needs one thing more than ever: attention, reach, new sources of income, and the chance to touch people.
At ILLUS Hotels, we create space for this. Deliberately. Completely analog.
